[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chliv.cz\/modra-krabicka-do-celeho-sveta\/#Article","mainEntityOfPage":"https:\/\/www.chliv.cz\/modra-krabicka-do-celeho-sveta\/","headline":"Modr\u00e1 krabi\u010dka do cel\u00e9ho sv\u011bta","name":"Modr\u00e1 krabi\u010dka do cel\u00e9ho sv\u011bta","description":"Zna\u010dka NIVEA je na na\u0161em trhu u\u017e neuv\u011b\u0159iteln\u00e9 jedno cel\u00e9 stolet\u00ed. A st\u00e1le se nem\u00e1 k odchodu do d\u016fchodu..","datePublished":"2025-02-26","dateModified":"2025-02-26","author":{"@type":"Person","@id":"https:\/\/www.chliv.cz\/author\/#Person","name":"","url":"https:\/\/www.chliv.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chliv.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.chliv.cz\/wp-content\/uploads\/img_a290467_w2191_t1503126014.jpg","url":"https:\/\/www.chliv.cz\/wp-content\/uploads\/img_a290467_w2191_t1503126014.jpg","height":0,"width":0},"url":"https:\/\/www.chliv.cz\/modra-krabicka-do-celeho-sveta\/","wordCount":405,"articleBody":"Zna\u010dka NIVEA je na na\u0161em trhu u\u017e neuv\u011b\u0159iteln\u00e9 jedno cel\u00e9 stolet\u00ed. A st\u00e1le se nem\u00e1 k odchodu do d\u016fchodu. Nen\u00ed divu. L\u00e9ty ov\u011b\u0159en\u00e1 kvalita nekles\u00e1. Mnoho v\u00fdrobk\u016f, kter\u00e9 doslova dobyly sv\u011bt, p\u0159i\u0161lo na sv\u011bt docela n\u00e1hodou. U ple\u0165ov\u00e9ho kr\u00e9mu NIVEA to v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b neplat\u00ed. Tady se se\u0161li t\u0159i mu\u017ei a rozhodli se pro jeho zrozen\u00ed. – Prvn\u00edm mu\u017eem byl hambursk\u00fd l\u00e9k\u00e1rn\u00edk doktor Oscar Troplowitz, kter\u00fd zakoupil laborato\u0159 pro dermatologick\u00e9 l\u00e9\u010debn\u00e9 produkty. Laborato\u0159 p\u016fvodn\u011b pat\u0159ila mu\u017ei, kter\u00fdm byl Paul C. Beiersdorf. – Ten u\u017e d\u0159\u00edve spolupracoval s druh\u00fdm otcem NIVEI, s uzn\u00e1van\u00fdm dermatologem, kter\u00fd se jmenoval Paul Gerson Unna. Oscar Troplowitz ho p\u0159izval ke spolupr\u00e1ci. – Nakonec kontaktovali chemika doktora Isaaca Lifsch\u00fctze. Isaac vyvinul speci\u00e1ln\u00ed emulga\u010dn\u00ed p\u0159\u00edsadu, kter\u00e1 umo\u017enovala spojit vodu a olej. To m\u011bl b\u00fdt z\u00e1klad budouc\u00edho kr\u00e9mu.   \u010cist\u00e1 a spolehliv\u00e1 P\u016fvodn\u00edm z\u00e1m\u011brem Isaaca v\u0161ak nebyla v\u00fdroba ple\u0165ov\u00e9ho kr\u00e9mu, ale vyn\u00e1lez l\u00e9ka\u0159sk\u00e9ho p\u0159\u00edpravku. Oscar se v\u0161ak rozhodl p\u0159eci jen pro kr\u00e9m a slavn\u00e1 NIVEA byla na sv\u011bt\u011b. o N\u00e1zev vznikl z latinsk\u00e9ho slova \u201enivis\u201c, co\u017e v p\u0159ekladu znamen\u00e1 \u201esn\u00edh\u201c. Kdy\u017e p\u0159i\u0161la Nivea na trh, byla to BOMBA. Do t\u00e9 doby se pou\u017e\u00edvaly pouze oleje a pudry. Kone\u010dn\u011b kr\u00e9m, kter\u00fd se dob\u0159e rozt\u00edral, chr\u00e1nil ple\u0165 p\u0159es sluncem, p\u0159ed mrazem a m\u011bl jeden bonus nav\u00edc \u2013 kr\u00e1sn\u011b von\u011bl.  O t\u0159i roky pozd\u011bji se NIVEA prod\u00e1vala ve t\u0159ia\u010dty\u0159iceti zem\u00edch sv\u011bta. Dnes u\u017e si asi neum\u00edme p\u0159edstavit, \u017ee by se NIVEA mohla vyskytovat v jin\u00e9 krabi\u010dce ne\u017eli v modr\u00e9. Za po\u010d\u00e1tku sv\u00e9 existence byla krabi\u010dka \u017elut\u00e1. A to cel\u00fdch \u010dtrn\u00e1ct let. Jen\u017ee p\u0159i\u0161la \u201erevolu\u010dn\u00ed\u201c dvac\u00e1t\u00e1 l\u00e9ta, kdy \u017eeny odhazovaly korzety a staropanensk\u00e1 \u017elut\u00e1 k tomu n\u011bjak ne\u0161la. NIVEA se tedy natrvalo p\u0159est\u011bhovala do modr\u00e9. Podle psychologie barev m\u00e1 b\u00edl\u00e1 symbolizovat nevinnost a \u010distotu. Modr\u00e1 je symbolem pr\u016fzra\u010dnosti a spolehlivosti. Mysl\u00edm, \u017ee ty barvy byly vybr\u00e1ny celkem dob\u0159e.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Modr\u00e1 krabi\u010dka do cel\u00e9ho sv\u011bta","item":"https:\/\/www.chliv.cz\/modra-krabicka-do-celeho-sveta\/#breadcrumbitem"}]}]